I found out an interesting concept today called Street Team. Basically it’s a group of people who enjoy an author and do what they can to spread the word about their writing. They post reviews, talk to other people about the book(s), discuss them on blogs and other social media sites and help promote the books.
The author, in turn, can do bookmarks, book giveaways and raffles as a thank you to the street team.
It also allows the street team to have access to the author, discussing upcoming books, characters and perhaps getting an early copy. Of course, the main point is to have a place where the author can connect with some of their readership, those passionate for their books.
The best part, it’s like a secret society where only a select few are in the know. And it’s not just for the author to discuss their books, but also to become a community.
I’d love to create something like this.